Sweety is a personal branding project.
I am, like many, an avid movie watcher, and snacking is a huge part of the ritual. But what if the snacks came together? Less money. Less waste. Less rustling. And most impotantly, a great avenue for creativity!
Mockup's made by mockupguy2. Photography and layout by me. Some information from external sources and recycle logo from diamond-box.co.uk.
"Wanting more than popcorn. The multiple rustles of packets opening. The pile up waste. You want simplicity."
"Don’t worry sweety, we’ve got this covered. A bag of joy, featuring cinema sweet popcorn with a mix of your next favourite combo. Malteasers, M&M’s, and even the classic mix of sweet and salty."
"Enjoy the movies with the easiest, tastiest, and most environmentally friendly packet of popcorn around!"
Advertising for Sweety is all done with photorealistic popcorn and snacks. No beverages are to be shown. The Slogan must always be smaller than Sweety. Other wording may be used like " Popcorn with Malteasers? In one bag?" as seen in the 10 second bumper below.
Longer ads would show real versions of this snack. Ads should always reference what is being combined with the popcorn as to show the variety. Malteasers are fully demonstrated here. The love connection should also be represented by both imagery and music, and possibly by text.
A look into the individual assets for the packaging, branding and advertising. Their is both the basics and evolution. The top 4 colours showcase the main/original colours, as Sweety & Salt flavour would be classed as "original flavour". How imagery is made as well as patterns are also showcased, on top of font choice and style.
The branding was made to evoke a modern take on classic stripes, nostalgic and loving as is told by the brand name and the realism of the popcorn mixed with the other snack/flavour, it is all encompassing and comforting and nothing should be more comforting than the perfect visit to the movies, or even a night in.
